Role of Marketers in Sustainable Consumption-Samples for Students

Question: Talk about the Role of Marketers In Sustainable Consumption. Answer: The article depends on the issue of the job that the advertisers play in the feasible utilization of the items and administrations offered by them. The issue identified with the ways by which the items and the administrations offered by the different associations are devoured by the individuals and the manageability issues are examined in this paper. The significant issue that is examined in the exposition is identified with the perspective on the tree huggers about the manageable utilization of the items and administrations (Finney 2014). The objective identified with the issue of supportable utilization is to urge the customers to purchase or expend the items or administrations in such a manner in this way, that the natural effect is less. This article is identified with the investigation of the level up to which the advertisers of a specific organization assume their job in the reasonable utilization of the items. The idea of maintainable utilization is a significant of practical improvement of an association. This is the significant advance towards the battle identified with supportability of an association and the adjustments in the atmosphere too. The procedure of maintainable utilization can be executed with the assistance of two significant advancements which are to expand the productivity identified with the utilization of items and related administrations too (Atkinson et al. 2014). This can be accomplished with the assistance of the adjustments in the utilization examples of the clients and lessening the degrees of utilization also. The significant essential identified with economical utilization is the advancement of innovations and eco-effectiveness also. The procedure identified with solid feasible utilization additionally identifies with social component of the association which further focuses towards the prosperity of the individuals from the general public. The evaluation of the different needs of changes which depends on the dangers (Karatzoglou 2013). The consideration of the advertisers of the associations is currently being redirected towards the ways by which they can turn out to be not too bad corporate residents alongside their purchasers also. This will affect the path by which the associations and their tasks can affect the lives of the current just as the people in the future. The job of the advertisers of the various associations influence the conduct of the shoppers towards the association and the items and administrations also (Nguyen et al. 2015). The mix of maintainability and the tasks of an association is a significant issue that is identified with the exchange offs that are made between the shoppers and the advertisers of the organizations. The issue has been focused on all inclusive and progress has additionally been made (Zhang et al. 2013). In any case, the issue identified with maintainable utilization has been exp anding the ongoing occasions. The consequences of the different investigates performed by different scientists have additionally indicated that the private associations have attempted to construct offers for their organizations with the goal that the supportability issues can be tended to. The interconnections and connections between the different partners of the organization are tended to social event of knowledge, dispersal and the responsiveness identified with the exceptional methods of advertising blend (Kang, Liu and Kim 2013). Then again, the open firms are confronting numerous issues identified with the ways by which the promoting blend can be tended to. The organizations and the buyers can mean to become viable corporate residents with the assistance of techniques actualized by the associations and the away from of the activities that are taken with the assistance of these methodologies. The associations likewise face the test of recognizing the techniques that can be powerful and furthermore fit the way of life and the brand picture of the associations (Oates, Alevizou and McDonald 2016). The progressions that are required in the authoritative condition needs support from the associations and they have to invest nonstop exertion with the goal that the progressions can be executed also. The methodology identified with showcasing of the items has be a base up approach by the advertisers so they cause the clients to feel significant in regards to the job they play in the improvement of the planet. Maintainability is identified with the measure of vitality that is expended during the time spent activities in the associations. The advertisers need to devise methodologies that can support the practices of the purchasers identified with supportability of the utilization of different items and administrations (Lambrechts et al. 2013). Another significant issue that requires consideration of the advertisers is the methods of diminishing waste made by their activities and the utilization of items and administrations. This is a huge activity that is taken by the advertisers with the goal that the earth isn't influenced by the customers of their items. The advertisers anyway need to teach the purchasers with respect to the inventive systems identified with promoting that are attempted by them. Supportability is identified with all the procedures identified with creation and the utilization in the association (Lee 2013). The associations need to deliver the issues identified with the different methods of expending items so the effect on the earth is decreased. The significant test that is looked by the customers is identified with the decision of the brands that offer items and administrations that are economical in nature. As such, the shoppers likewise assume a significant job in the protection of condition. The connection between the purchasers and the associations lies in the exercises identified with advancement of the items and furthermore advancing creation forms which are economical in nature. The customers additionally need to pick between the wide scope of items that are offered by the purchasers (Zhang et al. 2013). The example of utilization of the administrations and items is significant as the assets in the planer are limited. The utilization and the creation procedure of the associations and purchasers have given gigantic weight on the manageability of the earth. The significant issues to be considered with respect to the desires of the individuals and the expanding salary. Manageability can be accomplished if the advances are improved and the methods of utilization are additionally changed. The advertisers need to assume a significant job in the development of methodologies and subsequently actualizing them. The administration of the association is likewise critical to instruct the customers in regards to the significance of maintainability (Kang, Liu and Kim 2013). There are various advances that can be appropriately executed by the advertisers so as to appropriately build up a maintainable showcasing condition for the crowds. The initial step is identifying with appropriately center around the intended interest groups as this will help in keeping up their intended interest groups. The defects must be found out appropriately as this will help in fulfilling the various prerequisites of the intended interest groups (Pike and Page 2014). Appropriate comprehension about the various necessities just as inspirations of the intended interest groups in the market as envisioning the requirements is basic in nature as the advertisers can deal with the improvement of the various issues that is identifying with the manageability in the distinctive showcasing of items just as administrations. Legitimate time can be put by the various advertisers in the various divisions so as to welcome appropriate maintainability by focusing on the prerequisites of the clients (Li and Kannan 2014). Supportability is basic in nature as this will help in increasing legitimate upper hand and this will help in expanding the maintainability also (Zhang et al. 2013). Supportability can be appropriately kept up by the advertisers with staying with various activities that will help in supporting legitimate situating of the brand also in the market. It is the obligation of the advertisers to investigate the various prerequisites as this will help in keeping up legitimate thought of the natural just as social variables in the condition that will help in fortifying of the brands among the clients and this will help in picking up supportability advantage too. The diverse Ps of advertising must be appropriately applied by the various advertisers, for example, item, value, place just as advancement as this will help in examining the various issues and this will help in lessening such issues also with legitimate execution of methodologies. All the 4 Ps of advertising must be applied with same zeal so as to create appropriate methodologies that can be applied by them so as to produce legitimate just as powerful showcasing condition in various associations too (Gmelin and Seuring 2014). Subsequently, it tends to be closed just as construed that legitimate showcasing techniques must be applied by the various advertisers in the serious condition as this will help in increasing appropriate manageability in the association. Appropriate manageable advertising includes legitimate advancement just as improvement of the merchandise just as administrations as this will help in increasing practical advancement in the whole association (Kang, Liu and Kim 2013). It is fundamental in nature to meet the prerequisites of the various clients as this will help in picking up information on the maintainability factors that must be appropriately actualized so as to produce legitimate comprehension about the manageability in the association and this will help in making positive relationship with the various clients in the serious condition. The reasonable showcasing condition is huge in nature in all around the globe that must be kept up by the advertisers so as to fulfill the needs of the clients and this will help in increasing appropriate information on the economical condition too. References Atkinson, G., Dietz, S., Neumayer, E. also, Agarwala, M. eds., 2014.Handbook of reasonable turn of events. Edward Elgar Publishing. (Atkinso

How to Make Your Book Review More Critical with an Outline

Instructions to Make Your Book Review More Critical with an Outline How to Make Your Book Review More Critical with an Outline? Deciding to compose a basic book audit is an overwhelming undertaking. Something about the word ‘critical’ appears to invoke startling dreams of swimming through immense tomes of scholarly hypothesis that take steps to swallow your restricted examining capacities as an understudy. An audit by the day's end should be basic where you share your sentiment on a particular point and it tells the creators or perusers your fair supposition on it. There are numerous commentators out there, scrutinizing a wide range of books including fiction and articles, however not every one of these analysts or their sentiments are esteemed. On occasion, it is simply because they’re without an appropriate layout and subsequently can't compose their considerations appropriately. Why Have an Outline for a Critical Book Review? Like some other task set by a deliberately created educational plan, a basic book survey is additionally simple. You essentially apply a deliberate methodology and break it into parts. You write down the basic components you have to incorporate. Working as indicated by a framework is an extraordinary method to achieve your objectives. A framework fills in as a deliberate apparatus that will keep you on target. You can generally allude to your blueprint to ensure you are not missing anything. In addition, we notice a few hints on real basic book survey composing, so it’s two winged creatures with one shot. This guide will disclose to you how to set up a diagram in four simple advances which compare to the suggested areas. Presentation (1-2 Paragraphs, Half a Page) Like any great bit of composing, start with a presentation. The particular structure is up to you, pick a citation that you loved, an especially amazing scene in the book, even an individual account which integrates with the more extensive conclusion you hold of the book. The objective is to catch the reader’s consideration and keep them snared. Incorporate an outline of the book where you sum up the plot and furthermore present a declaration of your general judgment. Synopsis (1 Page or around 23 Lines of Typed Text) A synopsis is a concise conversation of the significant topics, ideas, and thoughts introduced in the book. It is suggested that you compose this completely in your own words. Present a dense image of the book. On the off chance that your outline contains spoilers, ensure you caution your perusers about it. Basic Evaluation (3 Pages) The third is a top to bottom area which incorporates the reviewer’s responses to the contemplations of the creator. Most understudies regularly think that its difficult to be basic, likely in light of the fact that they are under the feeling that so as to evaluate something you need to have master level information. This is a sad supposition that must be scattered from your brain. End (1-2 Paragraphs, Half a Page) A short area which shows the general impression and assessment showed up at by the analyst. It tends to be written in first individual whenever wanted and ought to include: Things which you gained from the book; Whether you would prescribe the book to others. A study is essentially an assortment of reactions, responses and contemplations to what you are perusing. Nobody anticipates that you should deliver a specialist level evaluate on the off chance that you are just a student. The most ideal approach to make this simple is to record your contemplations and impressions while you are perusing the book. Scribble down any inquiries or perspectives you like and toward the finish of your read you will have a critical arrangement of notes that will make the scrutinize a breeze. Here are the perspectives that you have to include: Your general supposition and the purposes for it. How did the book cause you to feel? Was the composing ready to hold your advantage? What was the creator attempting to impart? How well-or not-did the creator present their focuses, thoughts and suspicions? Did you recognize any hidden way of thinking in the book? Is the author’s see objective? How does the book fit into the setting of the course? How valuable are the commentaries, file, list of sources and so forth.? Is the book a valuable commitment to the field by and large? What are the qualities/shortcomings of the book? Do you have unanswered inquiries from what book? What might you want to include or expel from the book to improve it? You have to make reference to these inquiries in your blueprint to comprehend what to concentrate on in your composition. At that point, while making the genuine book audit, plan these areas as an appropriately organized exposition that incorporates subject sentences and intelligent changes. These blueprint rules are critical on the grounds that the second you detail them, you’ll have a reasonable structure in your mind. We trust that they will make your book audit as basic as could reasonably be expected (positively).

Paper analysis Essay Example | Topics and Well Written Essays - 1000 words

Paper investigation - Essay Example The overflow agrarian items will take care of both the individuals working in the ranch and those in other financial segments. Then again, absence of satisfactory regular assets isn't an impediment to financial development on the grounds that; during the time spent monetary development, financial exercises depend significantly more on the utilization of physical and human capital. Nations like Japan and other South East Asia nations have made themselves monetary development with restricted characteristic assets gifts, and have utilized a greater amount of the physical and human capital. Human asset is the physical work and the supply of work as abilities. A huge work power infers an increasingly gainful labor to offer administrations to the different enterprises. Solid instruction based economy can deliver a gifted work power. This consequently will improve the expectations for everyday comforts of its representatives through the compensations the laborers get from the administrations they bank. (iii) Capital adds to the development by defeating the bottlenecks in farming. The restricted accessibility of rich land for development can be overwhelmed by raising arable land creation by means of escalated cultivating. As indicated by Walter Rostow’s, depicts financial improvement to follow a specific request to accomplish full advancement of the economy. He contends that inside human advancement sequential monetary phases of modernization are followed. Walter recognizes five phases; these stages incorporate; 2. The precondition of remove: this is the second phase of improvement. During this phase of improvement, the paces of speculation are getting high. This sort of advancement comes because of the modern insurgency. The produce from horticulture is, in this manner, further prepared in the created enterprises. Workforce of the essential part gets excess. This stage may keep going for about a century. 3. The take-off: in this phase there is dynamic financial development. The primary element in this stage is the capacity of the economy to withstand its movement. This

euro disney

euro disney Euro Disney: The First 100 daysThe Walt Disney Company is the organization that has a few effective amusement stops on the planet, and each individual around the globe needs to go visit their amusement parks. Be that as it may, their abroad development in Paris, France was not exceptionally fruitful as their other amusement stops in the United States and Japan. Their objective market was center around youngsters and youthful grown-up everywhere throughout the Europe, the issue was that their objective range was excessively wide. Covering everywhere throughout the Europe was ungovernable for Euro Disney on the grounds that there are an excessive number of nations that have various dialects and various societies. Likewise, Europeans was not open to American culture to acknowledge as Japanese did in light of the fact that Japanese individuals had been engaged through Disney's kid's shows and motion pictures yet European had not.People who visited Euro Disney was not happy with client ca re in Euro Disney. The clients certainly expected the high caliber of administration as other Disney amusement parks, however the European representatives didn't give the top notch administration as American worker did.Stunt activity at Euro Disney, ParisAlso, the social contrast among Americans and Europeans caused the disappointment about the administration. For example, the Disney Company prohibited to drink mixed refreshment in the Euro Disney Land as they did in different areas. Americans imagined that the interests of youngsters must be placed first in an event congregation unquestionably, however Europeans didn't concur with that position despite the fact that they are guardians of kids. Drinking wine was extremely conventional thing for European individuals, and they didn't think drinking wine is terrible for youngsters. In this way, Disney's situation about not savoring liquor the amusement park started the French individuals' solid restriction. At last, the organization pe rmitted savoring wine the Euro Disney about 10 years after the opening. This model shows...

Course Content and Modes of Teaching Assignment Example | Topics and Well Written Essays - 750 words

Course Content and Modes of Teaching - Assignment Example This examination focuses on that the way that the course is embraced by both nearby and worldwide understudies, we are managing issues that require social decent variety to be valued to associate with different individuals from the class. The way toward associating with a wide scope of societies in the class has empowered me to create enthusiasm for correspondence, consequently prompting accomplishment in this class. Furthermore, the correspondence class helps in improving the writer's English abilities in both composed and oral language, which is a basic viewpoint in the genuine working environment and in this way. This exploration talks about that in introducing the course material, the instructor utilizes various techniques, including addressing, where the educator is the sole disseminator of data. In this strategy, communication with the understudies is mostly constrained by the speaker while introducing the guidelines. The showing technique is fundamentally utilized in the wellbeing class and includes the understudies watching the way toward doing a strategy. The wellbeing class is supplemented with down to earth practice where the understudies partake effectively simultaneously. What's more, the correspondence class utilizes the conceptualizing technique where the educator gives guidelines and the understudies structure bunches where they talk about restricting ideas. Each one of the courses is focused on an extraordinary reason. On one hand, the wellbeing course is planned for sharpening the students’ aptitudes corresponding to essential wellbeing phrasings while setting them up for future expert practice in wellbeing related areas.â

Admitted Student Gathering

Admitted Student Gathering Last year, the admitted students of the Class of 2017 got invitations to Admitted Student Gatherings, social events for mingling with other prefrosh, current MIT students, and MIT Alumni. The one closest to me was hosted by the MIT Club of Northern New Jersey. As the only accepted MIT student in the immediate area, I was pretty excited to meet other 2017s in personand to stuff my face with the alumnis homemade desserts! It was held at one of the alums house and started with a typical question and answer session. A New Jersey MIT freshman had come from her spring break to tell us about experiences thus far at MIT, from astronomy classes to being on the fencing team to more general time management tips. Afterwards was social hour, where I met some really cool alumni. Especially interesting were the alumni who majored in 6-2 Computer Science and Electrical Engineering, which I wanted as my major. It was amazing seeing how much the fields of computer science and electrical engineering had evolved over the span of just a few years. The gathering also got me really pumped me up as I began coordinating with my new NJ MIT friends what events we should do as soon as we got the re. This year, I got a similar email, but with one crucial difference: My turn to come down during my spring break and be the MIT freshman with all the answers. My turn to be the cool kid on the block. Theyre the eager prefrosh who have questions about MIT life and cant wait to set foot on MIT at CPW. My turn to tell them about my experiences at MIT and what Ive gone through so far. I began to wonder what kinds of questions they would ask. Would they ask about housing? The meal plans? Greek life? How to not rip out your hair while doing PSets? Its a good thing that my very job for the entire past semester was telling people about my MIT experiences. So I put on enough makeup to hide the bags under my sleep-deprived eyes and to mask the tolls that MIT stress had taken on me (just kidding!) and went with my mom and dad to the gathering on the Saturday of my spring break. The question and answer session itself was pretty casual. Two other MIT students were there with me: Ben Chazen and Liana Ilutzi (who I decree must only be referred to as Ms. President due to her status as President of the Class of 2017). We took turns tackling the various questions about meal plans, housing, dorm life, UROPs, and things to do for fun. One prefrosh asked how I balanced my work, sleep, and social life. My answer was Simple. I do my work during the day, sleep during the night, and hang out with friends in my dreams. Afterwards we stuck around and talked to the different prefrosh before heading out. I had a fun time, and I definitely look forward to doing it again for the MIT Club of NNJs other events. I hope you enjoyed this post, but if if you prefrosh are so uncontrollably excited for CPW tomorrow that you temporarily forgot how to read words, Ive been there.

On the Proper Uses and Improper Abuses of History for the Existing Individual - Literature Essay Samples

Friedrich Nietzsche’s On the Advantage and Disadvantage of History for Life reads as a polemic against German historicism, the prevailing attitude of his time with respect to the value of history. Originally published as the second of four Untimely Meditations, this work offers a cultural critique that is in tension with what Nietzsche sees as the prevailing self-congratulatory spirit of an age paralyzed by its quest for a certain kind of knowledge and truth. From the failure of reason’s promise to deliver knowledge, the nineteenth century emerges with a view of historical knowledge as valuable in-and-for itself. Nietzsche’s criticism of the nineteenth century’s approach to history is derived from his belief that an objective, scientific approach to history is psychologically and ethically devastating to contemporary men. He objects to the metaphysical claim of historicism, so defined, for its tendency to alienate existing individuals from themselves. Echoing Kierkegaard’s characterization of objective truth as unsuitable for existing individuals – belittling such a total picture of reality as â€Å"a system – for God; but [not] for any existing spirit† – Nietzsche diagnoses the destructive effects of such an approach. Like religion, historicism places faith in something outside of ourselves and the here-and-now. Nietzsche accuses his contemporaries of having fallen into an indoctrinated approach to history that is passive and retrospective, irrelevant to the actual state of affairs. Such an approach to history as the science of what is or has been gives us no creative power to determine what we ought to do. Thus, On the Advantage and Disadvantage of History for Life asserts alternative ways of orienting ourselves towards history that will contribute to society’s health and ability to be great. Nietzsche argues for an understanding of the past from a self-conscious perspective, ro oted in contemporary existence, and serving the interests of life. The fundamental principle of life, that we exist, must motivate all quests for knowledge, and serve the existing individual in his quest to overcome the alienation of historicism’s fixation on the past.Nietzsche diagnoses the historical malady present in his time as the pursuit of knowledge for its own sake, which in its passive retrospection shatters man’s ability to live in the present. He accuses his contemporaries of having erred in their search for truth by placing their quest for knowledge above their nature as existing individuals. Arguing for the primacy of the fact of our existence, Nietzsche questions â€Å"which of these two authorities [life or knowledge] is the higher and decisive one? No one will doubt: life is higher, the ruling authority, for any knowledge which destroys life would also have destroyed itself,† (ADHL, p. 65). It is the primacy of our particular existence which has fallen prey to historicism’s backwards orientation. While, according to Nietzsche’s estimation, knowledge is only to be rightfully pursued in service to affirming life, modern man appears ill from the effects of an overindulgence in the historical past: â€Å"Now life is no longer the sole ruler and master of knowledge of the past: rather all boundary markers are overthrown and everything which once was rushes in upon man,† (ADHL, p. 23). Living our lives in service of the past has led men to lose their foothold in the present. In searching the past for objective truths, modern man drags â€Å"an immense amount of indigestible knowledge stones around with him†¦ knowledge which, taken in excess without hunger, even contrary to need, no longer acts as a transforming motive impelling to action†¦Ã¢â‚¬  (ADHL, p. 24). Suffering from a sort of intellectual paralysis, modern culture is â€Å"no real culture at all, but only a kind of knowledge abo ut culture,† (ADHL, p. 24). This is because of its dependence on a false ideal of objectivity, the end of historical knowledge pursued for its own sake. Behind a veil of universality, historicism conceals a dogmatic relationship to historical practice that prevents even historians, themselves, from subjecting their discipline to historical scrutiny. Nietzsche believes that the practice of history as a science, and its demand for the impossible ideal of objectivity, only serves to conceal the particular prejudices and presuppositions that a historian has by virtue of existing in historical time and space. In their obsession with the past, his nineteenth century contemporaries have lost sight of their own historical nature. Each existing individual is a link in the chain of historical existence, and â€Å"however far and fast he runs, the chain runs with him,† (ADHL, p. 8). We each exist as a product of a particular, unique history, which engenders our own subjectiv ity and concerns as a human being. A search for objectivity is thus fundamentally misguided, an â€Å"erroneous article of faith† from which truth emerges â€Å"as the weakest for of knowledge,† (GS,  §110). This knowledge is â€Å"weak† precisely because its truth is independent of any actual concern for our lives. It is useless and misleading to conduct an inquiry, such as historicism has, that seeks to supercede this state of affairs. Such an inquiry results in â€Å"lonely knowledge,† lacking â€Å"that higher unity in the nature and soul of a people† because the knowledge those people hold dear is alienated from their very essence, (ADHL, p. 27). Nietzsche declares that the remedy for the â€Å"historical malady† consists of applying historicism’s method of inquiry into the past to the existing state of affairs. In the midst of objectively valid knowledge, the individual â€Å"becomes timid and unsure and may no longer b elieve in himself: he sinks into himself, into his inner being, which here only means: into the heaped up chaos of knowledge which fails to have an external effect, of teaching which does not become life,† (ADHL, p. 29). Surrounded by knowledge irrelevant to his being, the individual still possesses the tools to rescue himself, to reassert his existence with the very same tools he is accustomed to using to dissect the historical past. This is because the present is still a historical moment, even though it stands before us: we existing individuals remain historical beings. If we apply the â€Å"origin of historical education,† which leads us to place so much faith in knowledge extracted from times past, Nietzsche believes we might overcome the miserly modern spirit, (ADHL, p. 45). That same spirit which led historicists to place such value in the past can be applied to the existing situation in the present: thus â€Å"the origin of historical education†¦must itself in turn be historically understood, history must itself dissolve the problem of history,† (ADHL, p. 45). Without this purposeful reassertion of inquiry into the present, nineteenth century individuals â€Å"must in all higher matters of culture always only be ‘descendants’ because this is all we could be,† (ADHL, p. 45). As historical beings – by which is meant people who exist in a particular time and place – historians must subject their own discipline to the same scrutiny they are accustomed to applying only to epochs of the past. Nietzsche’s vision of proper, useful history requires the historian to take on a somewhat creative role. Strict allegiance to historical inquiry for its own sake will otherwise â€Å"uproot the future because it destroys illusions and robs existing things of their atmosphere in which alone they can live,† (ADHL, p. 38). With this emphasis on the necessity for originality in quests for know ledge, Nietzsche’s remedy for the â€Å"historical malady† requires of man that he be the artist of his own existence. He must craft a balance between living in complete ignorance, and living in the manner of someone unable even to lift a finger because, remembering everything, he sees only becoming in things, only the transitory nature of events. Knowledge has caused the nineteenth century man to annihilate and lose his instinct. In order to recover that instinct, and ground our inwardness in the here-and-now, a certain kind of forgetting for the sake of â€Å"faith in the future† is required, (ADHL, p. 10). Otherwise, we lose a sense of ourselves in blind pursuit of knowledge that denies our existence as individuals, and remain spectators rather than directors of our own existence. In moments when that knowledge fails to be instructive, we have nowhere to turn – since our inwardness is devoid of content. If Nietzsche’s prescription in On the Advantage and Disadvantage of History for Life is to be understood as a derision of historicism’s method for approaching the task of human existence, it is also an utter rejection of Hegelianism’s logically-necessitated account of history. The proposition of geist as the force that propels the course of history toward an ever-increasing actualization of its ultimate end – freedom – seems to Nietzsche to deny the existing individual’s ability to make any meaningful contribution. â€Å"If every success contains within itself a rational necessity, if every event is a victory of the logical or of the ‘idea’ – then quickly down on your knees†¦Ã¢â‚¬  (ADHL, p. 47). Protesting the slavishness induced by the religious force of Hegelianism’s historical power, Nietzsche wants to reaffirm the value of a creative approach to life. Great epochs, and great men, are characterized by their unique, constructive contribution to the course of human history. It is that which leads us to admire them in the first place. To sacrifice life for the sake of truth is a misguided effort, and if we truly believe in the power of knowledge, then Nietzsche believes we must be bold enough to seek to know ourselves. If we don’t, we will certainly never achieve Nietzsche’s self of liberation: â€Å"no longer being ashamed in front of oneself,† (GS,  §275) AbbreviationsADHL Nietzsche, Friedrich. On the Advantage and Disadvantage of History for Life. Trans. Peter Preuss. Indianapolis: Hackett Publishing Company, Inc., 1980.GS Nietzsche, Friedrich. The Gay Science. Trans. Walter Kaufmann. New York: Random House, Inc., 1974.

Comparison Of Julius Caesar - 826 Words

Julius Caesar Comparison People have a major influence on the behaviors of others. The effects of constant spotlight in the puclic eye are seen through celebrities. With the limelight on a person, and the threat of always being watched, pressures can influence the actions of another. Arguably in Julius Caesar, Caesar is put on a pedistole as the leader. He is expected to be strong, courageous, and powerful, and yet consistently embodying that in his actions. These unrealistic standards are insurmountable. Therefore, in his private life, he is bound to relinguish these responsiblities in a vast manor. For Brutus, on the other hand, his power as a member of the Senate is relatively minimum in comparison, so his private and public life are†¦show more content†¦When his wife picks up on the fluctuation in his behavior over the past few days, she becomes disillusioned and begs him to tell her what is concealing. She even goes as far as â€Å"giving [herself] a vulentary wound† (37) to prove her lo yalty to him. Continuing her pursuit to discover Brutus’s hidden agenda, she states, â€Å"Can I bear that with patience And not my husband’s secrets?† (37). In fear of the consequences to sharing his secret, he appears to embraces his wife with the empty promise of â€Å"...partaking The secrets of my heart. All my engagements I will construe to thee† (37). Junius uses his common sense of what is expected of him, and grandly gestures to confide in his wife, even though he has no intention of doing so. Whether Junius Brutus is in public or in private, his actions are identical. Contrarily to Junius, Caesar is his own polar opposite when it pertains to his public and private life. Publically, Julius Caesar intentionally appears fearless, confidant, and unstoppable. Early on Caesar states valiantly, â€Å"I rather tell thee what is to be fear’d Than what I fear, for always I am Caesar† (20). In public Julius has a certain image to maintain, for he is a leader in Rome. He can not be seen as weak to his people. He uses overconfidence to secure his role in society. In a private setting, Caesar lets his guard down. When talking to his wife, Calpurnia worridly shared herShow MoreRelated Comparison of the Two Speeches in Julius Caesar Essays890 Words   |  4 PagesComparison of the Two Speeches in Julius Caesar    In William Shakespeares play The Tragedy of Julius Caesar, two speeches are given to the people of Rome about Caesars death. In Act 3, Scene 2 of this play Brutus and Antony both try to sway the minds of the Romans toward their views. Brutus tried to make the people believe he killed Caesar for a noble cause. Antony tried to persuade the people that the conspirators committed an act of brutality toward Caesar and were traitors. The effectivenessRead More Julius Caesar - A Comparison of Brutus and Cassius Essay1629 Words   |  7 PagesJulius Caesar - A Comparison of Brutus and Cassius      Ã‚  Ã‚   In the play Julius Caesar, written and preformed by William Shakespeare, there are many characters, but two, Brutus and Cassius, stood out. The play begins in Rome where a celebration of Julius Caesars victory over the former ruler of Rome, Pompeii. The victory leads to Caesars betrayal by his jealous companions. Senators and other high status figures are jealous of Caesars new and growing power, while others, like Brutus, fearRead More A Comparison of the Character of Brutus in Julius Caesar and Hamlet in Hamlet2791 Words   |  12 PagesThe Characters of   Brutus and Hamlet in Hamlet and Julius Caesar  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚   Written one year apart from the other, one cannot fail to recognize the parallels between William Shakespeares tragedies Julius Caesar and Hamlet. To begin, they are both stories of assassinations gone horribly wrong. Although the details of the plays are different, the two assassins (Brutus and Hamlet) provide interesting comparison. Through these two killers, Shakespeare reveals the different levels of justice; one’sRead MoreComparison Of Good And Evil In Shakespeares Julius Caesar718 Words   |  3 Pagesis a compelling argument that ‘evil’ is stronger and more powerful than ‘good.’ William Shakespeare wrote in his play The Tragedy of Julius Caesar: â€Å"The evil that men do lives after them, the good is oft interred with their bones.† As true as this quote is, the fictional and modern proof accentuates the veracity of the statement. In William Shakespeare’s Julius Caesar, Mark Antony says, â€Å"The evil that men do lives after them, the good is oft interred with their bones,† (III.ii.76-77) in his funeralRead MoreA Comparison of Speeches by Brutus and Antony in William Shakespeares Julius Caesar780 Words   |  4 PagesA Comparison of Speeches by Brutus and Antony in William Shakespeares Julius Caesar This historic play which was written by William Shakespeare in the 16 century as a play is in fact based on older history dating back to time before Christ. When the roman empire was the most powerful in the world and a man named Julius Caesar was the roman statesman and general who ruled it. William Shakespeare however changes the historic accounts to some point in order for theRead More A Comparison of Plutarchs The Lives of the Ancient Grecians and Romans and Shakespeares Julius Caesar660 Words   |  3 PagesA Comparison of Plutarchs The Lives of the Ancient Grecians and Romans and Shakespeares Julius Caesar When closely evaluating the two texts: Plutarchs The Lives of the Ancient Grecians and Romans and Shakespeares Julius Caesar, there are stark differences of the theme and characters. While Plutarchs text is mostly informative, as describing a series of historical events, Shakespeare incorporates a wide variety of dramatic conventions as well as changing many events to entertain an audienceRead More Julius Caesar: Comparison of the Eulogies of Mark Antony and Brutus689 Words   |  3 Pages Eulogy, noun. – A well versed, powerful speech which praises someone after their death. In The Tragedy of Julius Caesar, there are two of the most famous, and repeated eulogies ever spoken. These eulogies are very powerful and speak to everyone. They are both written very eloquently, but very different at the same time. One is written as a sadness for Caesar, while the other is written as a man who wants to make others feel guilty for his doing. Both speeches seem to tug on the heart stringsRead MoreAct II, Julius Caesar: Comparison of Relationship between Brutus and Portia and Caesar and Calpurnia2394 Words   |  10 Pagesbetween characters play a great part in Julius Caesar, the Shakespearean tragedy about the scheming of Caesars death, which then are shown to affect all aspects of Roman life. Some relationships show the concealed discord between characters, some show the conniving spirit of those who desire power, while others show how some hearts are devoted entirely to the greater good of the republic. The dialogue between Brutus and Portia, along with that of Calphurnia and Caesar, plays a significant role in the developmentRead MoreJulius Caesar Brutus and Mark Antony Speech Comparison Essay597 Words   |  3 PagesAntony in William Shakespeare’s The Tragedy of Julius Caesar are very persuasive to the audience that they are given to, but rhetorical devices were used in different ways in order for each to have an effect on the people of Rome. In Brutus’s speech, he uses devices such as rhetorical question and antithesis to convince the Romans that he and the conpirators did a good deed by killing Caesar. In Mark Antony’s speech, he sways them to believe that Caesar did not deserve to die, and that the conpiratorsRead MoreWilliam Shakespeare s Macbeth Essay1207 Words   |  5 Pageslike Macbeth or Julius Caesar. The protagonists Macbeth and Banquo conquer the evils that face them throughout the plot. However, the nature of violence that takes place throughout Shakespeare’s plays is in relation toâ€Å"the source of the killing of the soul†(Macbeth and the Nature of Evil). In Macbeth, Macbeth is known as a superhuman warrior, the characteristics of being brave and having ambition. The main reason evil stirs up violence can be seen as examples in Macbeth and Julius Caesar, which is caused

Profile Of A Professional Chartered Architect With Over 10...

PROFILE OBJECTIVE As a professional chartered architect with over 10 years of experience, I have gained my skills in very different fields of the industry, from small houses to large civil infrastructure projects, including the rail for the past 6 years Changing field and country has given me a broader vision, enriched my knowledge and permitted to transfer my skills across the industry. Today I have a strong interest in project management and I want to steer into this side of the profession, where I could bring my rich and varied skill set and a lot of enthusiasm and willingness to learn KEY SKILLS †¢ Proven track record of working in multicultural project environments, both in Italy and Ireland †¢ Certified knowledge of the most up to date PM framework and methodologies †¢ Very versatile and capable to work on different types of projects †¢ Site supervision experienced †¢ Building construction health and safety aware †¢ Attention to details and able to prioritize †¢ Advanced IT skills and willingness to learn EMPLOYMENT HISTORY Due to company financial difficulties and the collapse of the construction industry, I have been unemployed since the beginning of 2013 Project Architect, Iarnrà ³d Éireann (Irish Rail) Architects Department Oct 2006 / Dec 2012 Irish Rail is the national railway system operator of Ireland. I worked within the New Works division, Architects Department, reporting to different Senior Project Managers †¢ Responsible for developing railway stationShow MoreRelatedHeron Tower Procurement4775 Words   |  20 PagesLocation 3 ii. Specifications 4 II. The developer i. Heron International 6 ii. Planning Problems 6 III. Sources of Funding and Risks i. Internal 7 ii. External 8 IV. Stakeholders 10 V. Procurement Routes and Associated Risks i. Management Contracting vs Construction Management 12 VI. Legal System and Dispute Resolution 16 VII. Conclusion 18 VIII. References 20 I. Introduction ProcurementRead MoreDescribe How to Establish Respectful Professional Relationships with Adults52870 Words   |  212 Pageswhich has been growing dramatically over the last twelve months, would be lost. They can pick out the sections which suit them and reject the rest. If everyone does that, nothing will happen. Or, hopefully, they can try to make the package work, through the implementation structures which the Report recommends. They can set about Constructing the Team. The time to choose has arrived. The construction process cannot wait 30 years for another Banwell or 50 years for another Simon. ’ Michael LathamRead MoreAdvanced Professional Development21653 Words   |  87 PagesDiploma in Management Studies Advanced Professional Development Level 7 Diploma in Management Studies Advanced Professional Development Contents Introduction 5 Part 1 – Methods to Improve Personal and Professional Skills 7 Management Development Techniques 7 Coaching 12 Mentoring 15 Counseling 17 Stress Management 19 Leadership 24 Management Styles 30 Professional Bodies 35 Chairing MeetingsRead MoreSoftware Engineering Notes10054 Words   |  41 Pagesjust programming. Software development is a much used term in industry which is more generic and does not necessarily subsume the engineering paradigm. Although it is questionable what impact it has had on actual software development over the last more than 40 years, the field s future looks bright according to Money Magazine and Salary.com who rated software engineering as the best job in America in 2006. Chapter-1 History of software engineering software Engineering as a Profession HistoryRead Morecultural differences between India and Canada14894 Words   |  60 Pagesinvestment providers. It was founded in 1990 by Mr Subhash. C. Aggrawal , FCA and Mr Mahesh. C. Gupta, FCA. It has been rated as India’s best equity broker and best currency broker and best broking house with the largest distribution network. Over the years it has expanded its operations both domestically as well as internationally. It has regional offices in Mumbai, Kolkata, Chennai, Ahmedabad, Jaipur, Hyderabad, Bangalore plus a growing network of 43 branches 2521 registered sub brokers and authorizedRead MoreDarden Mba Resumes16768 Words   |  68 PagesFirst Year Resume Book 2009-2010 ABHINAV AGRAWAL 105 Ivy Drive Apt 09 ï‚ · Charlottesville, VA 22903 ï‚ · (434) 249-7645 ï‚ · AgrawalA11@darden.virginia.edu EDUCATION Darden Graduate School of Business Administration University of Virginia Candidate for Master of Business Administration, May 2011 ï‚ · Awarded Batten Innovation Scholarship (merit-based full tuition scholarship); ï‚ · GMAT: 730; AWA: 5.5 ï‚ · Member of Finance Club, Energy Club and Darden Capital Management Club Charlottesville, VA NanyangRead MoreComputerisation of Banks9165 Words   |  37 PagesOF THE STUDY ⠝â€" To get managements opinion on the concept of using computers in accounting systems. ⠝â€" To make known to all some of the problems linked with the computerization of accounting systems in Ecobank, Adum. ⠝â€" To find out how over the years problems associated with this system have been solved. ⠝â€" To discover the impact that the use of computers in accounting systems have had on the operations of Ecobank, Adum. 1.5 SIGNIFICANCE OF THE STUDY This study aims at: Read MoreProcedure of Credit Sanction, Approval and Analysis at Prime Bank Limited Bangladesh11731 Words   |  47 Pagesis a gap between theoretical knowledge and practical knowledge. Internship helps us to know the practical knowledge. Another purpose that may be is to know about the rules, regulation and environment of an organization before getting a job. Such experience may facilitate a student to have a better job 1.4 Objective of the Study Broad objective: To know the Credit Department Activities of Prime Bank Limited of Shimrail Branch. Specific objectives: †¢ To know about loan disbursement. †¢ ToRead MoreEthical Companies12021 Words   |  49 Pagesand sustainability, announced the official unveiling of the 2011 World’s Most Ethical Companies. This year’s honorees have gone above and beyond to prove business ethics are paramount to the success of a company’s brand and bottom line. In its fifth year, the World’s Most Ethical Companies recognizes organizations that promote ethical business standards and practices by exceeding legal minimums for compliance, introducing innovative ideas that benefit the public and forcing their competitors to followRead MoreHr Practices in Nestle Bangladesh Ltd.17314 Words   |  70 Pagesheart of any bank so I have got the precedence to prepare my report on this division. To make my report informative and effective I was trying to select a topic through which I can represent overall picture of the credit division. However, my work experience and learning from this place will help a lot to prepare the report successfully. On the other hand, in today’s global business getting competitive advantage is not easy if they do not follow certain principles or rules or take new strategies.

The Bell Jar Examines The Public And Private Worlds Of...

own, Plath had dealt with years of depression, deeply rooted in her strong ambition to be perfect and successful. This part of her character is not something she tried to hide, and one friend even described Sylvia as having had â€Å"a sort of natural excellence at whatever she turned her hand to. If she wrote an essay it was effortlessly good†¦ her very remarkable efficiency was also very natural to her and was never accompanied by any sense of strain† (Wagner-Martin 141). Plath strived to seem naturally perfect, and this description easily translated into the character of Esther Greenwood, who is the main character of the novel and whom readers follow along on her journey to insanity. Esther Greenwood is very ambitious and talented, and†¦show more content†¦This is what society saw as their ‘mental illness,’ but the real suffering they experienced is reflected the same way their mentalities are. Esther’s breakdown, for example, is â€Å"pre cipitated by the discovery of an inner deathliness concealed under the glossy surface of New York and her own compulsive drive to achievement† (Harris). The process of this is lengthy, whereas with Sylvia it seems to happen all at once, which is the only difference between them. Plath’s discovery of her inner deathliness being concealed under a perfect New York life happened in May of 1953, where she wrote â€Å"New York: Pain, parties, work†¦ Carol vomiting outside the door all over the floor- and interviews for TV shows, and competition, and beautiful models†¦Ã¢â‚¬  (Hughes 87). She began to realize how her high expectations had ruined her trip, and how her mental illness was feeding off of the life she was living, which, like Esther, causes her to go back home in July more depressed than when she left. Other characters,

Implementation Of The Machine Learning Classifier For...

\chapter{Implementation} Implementation of the machine learning classifier for anomaly detection involves using some libraries which help to execute the different steps to classify data and perform analysis. In the next section the detailed implementation of this project will be discussed. \section{Dataset selection} This was the most important part of the entire project and consumed a lot of time. Selecting a suitable database to perform the desired type of analysis was a very difficult task as there are a very few well organized and labeled medical databases which are suitable to perform anomaly detection. The database used by this project is the Pima Indians Diabetes database \cite{Dataset} which is a well structured and a labeled†¦show more content†¦This helps to display the data points, attributes and various features in the dataset. The other library that is used in the project is Scikit-learn \cite{scikit}. This library plays an important role in building the classifier and designing the machine learning algorithm. Scikit-learn \cite{scikit} is an open source library which provides efficient tools for data mining and data analysis. It is based on other Python libraries like NumPy \cite{Numpy}, Scipy \cite{Scipy} and Matplotlib \cite{Matplot}. Scikit \cite{scikit} provides various functions and methods for classification and hence helps to build an efficient classifier to detect anomalies in the data. \section{Machine learning algorithms} There is a vast collection of machine learning classifiers that are provided in the Scikit-learn library \cite{scikit}. All that is needed to do is install and import the Scikit-learn \cite{scikit} library. Three different machine learning algorithms are used to build a classification model to detect anomalies in the data. Out of these three the one which provides optimal accuracy is chosen. The machine learning algorithms that are used on the data are the Gaussian Naive Bayes algorithm, Logistic Regression algorithm and Support Vector Machine algorithm. After loading the dataset, the next important step is to visualize the data. Further, there is a need to split the data into training andShow MoreRelatedCyber Security And Technology Detection System922 Words   |  4 Pagesthis tool can be named as cyber security. To guarantee the safety of a system a tool should be able to detect an anomaly or intrusion. Thus this tool set consist of at least an Intrusion detection system. The system tries to prevent intrusion by having firewalls and tries to eliminate the damage done by the use of antivirus. Attacks can be classified as â€Å"known attacks† or â€Å"anomaly based†. Some attacks have signature similar to previous attacks others are novel and may have no common signatureRead MoreArtificial Neural Networks ( Anns )1749 Words   |  7 Pageshowever due to the pervasive and ubiquitous adoption of powerful computational tools in our contemporary society, ANNs have had a sort of renaissance, much to the avail of scientists, engineers, and consumers. The current cutting-edge in deep-learning and ANNs focuses highly on both their ability to model and interpret complex data, and their ability to be put to scale due through optimization and parallelization. The current framework for designing ANNs is one that is widely available, withRead MorePrescriptive Analytics For Cyber Security1160 Words   |  5 PagesCyber Security Anomaly Detection Algorithm Status and Future Steps Xinle (Liam) Wang E295, MEng in IEOR University of California, Berkeley â€Æ' Introduction: Our capstone project team is working on Prescriptive Analytics for Cyber Security. The project mainly consists of two parts – building a predictive anomaly detection algorithm that detects suspicious cyber anomalies based on multiple cyber datasets, and implementing a prescriptive model which optimizes the output from anomaly detection and recommendRead MoreImportance Of Data Mining On Internet Security2770 Words   |  12 Pagesand many branches. For each LAN, an intrusion detection is imbibed with local policy server. For headquarter, in addition to the IDS, a global policy server (GPS) is also imbibed to monitor and estimates the behaviour of the IDS scattered across different positions. DataMining Framework: The data miner does the classification of the records in the database to detect any attacks occurred or not. The other one is rules miner which actually runs the machine algorithm and sets the parameters accordinglyRead MoreRunning Head: Metamorphic Relastion For Effective Testing10452 Words   |  42 Pagesaccuracy of the testing program to detect faults or errors in a system. MACHINE LEARNING Machine learning has been through a series of milestones the most ancient one being the turing test created by Alan Turing in 1950. It was created to determine if really a computer had real intelligence. The first computer learning program was created by Arthur Samuel in 1952. The program was game of checkers and the IBM computer improved at the game the moreRead MoreFeature Tracking And Visualization Of The Madden -julian Oscillation Essay3331 Words   |  14 Pagesaggregates and selects attributes and information from very large graphs. Authors discuss the graph algebra’s theoretical foundations (provides languages for documents and reuse) authors also present working implementation over cytoscope , popular biological network exploration tool. The implementation demonstrates the algebraic framework and scalable aggregation, using a large social network datasets. 7. Visual Analytics for finding critical Structures in Massive time varying Turbulent Flow simulations

Digital Fortress Chapter 110-114 Free Essays

string(20) " be some other way\." Chapter 110 Jabba stared blankly at the printout Soshi had just handed him. Pale, he wiped his forehead on his sleeve. â€Å"Director, we have no choice. We will write a custom essay sample on Digital Fortress Chapter 110-114 or any similar topic only for you Order Now We’ve got to kill power to the databank.† â€Å"Unacceptable,† Fontaine replied. â€Å"The results would be devastating.† Jabba knew the director was right. There were over three thousand ISDN connections tying into the NSA databank from all over the world. Every day military commanders accessed up-to-the-instant satellite photos of enemy movement. Lockheed engineers downloaded compartmentalized blueprints of new weaponry. Field operatives accessed mission updates. The NSA databank was the backbone of thousands of U.S. government operations. Shutting it down without warning would cause life-and-death intelligence blackouts all over the globe. â€Å"I’m aware of the implications, sir,† Jabba said, â€Å"but we have no choice.† â€Å"Explain yourself,† Fontaine ordered. He shot a quick glance at Susan standing beside him on the podium. She seemed miles away. Jabba took a deep breath and wiped his brow again. From the look on his face, it was clear to the group on the podium that they were not going to like what he had to say. â€Å"This worm,† Jabba began. â€Å"This worm is not an ordinary degenerative cycle. It’s a selective cycle. In other words, it’s a worm with taste.† Brinkerhoff opened his mouth to speak, but Fontaine waved him off. â€Å"Most destructive applications wipe a databank clean, â€Å"Jabba continued, â€Å"but this one is more complex. It deletes only those files that fall within certain parameters.† â€Å"You mean it won’t attack the whole databank?† Brinkerhoff asked hopefully. â€Å"That’s good, right?† â€Å"No!† Jabba exploded. â€Å"It’s bad! It’s very fucking bad!† â€Å"Cool it!† Fontaine ordered. â€Å"What parameters is this worm looking for? Military? Covert ops?† Jabba shook his head. He eyed Susan, who was still distant, and then Jabba’s eyes rose to meet the director’s. â€Å"Sir, as you know, anyone who wants to tie into this databank from the outside has to pass a series of security gates before they’re admitted.† Fontaine nodded. The databank’s access hierarchies were brilliantly conceived; authorized personnel could dial in via the Internet and World Wide Web. Depending on their authorization sequence, they were permitted access to their own compartmentalized zones. â€Å"Because we’re tied to the global Internet, â€Å"Jabba explained, â€Å"hackers, foreign governments, and EFF sharks circle this databank twenty-four hours a day and try to break in.† â€Å"Yes,† Fontaine said, â€Å"and twenty-four hours a day, our security filters keep them out. What’s your point?† Jabba gazed down at the printout. â€Å"My point is this. Tankado’s worm is not targeting our data.† He cleared his throat. â€Å"It’s targeting our security filters.† Fontaine blanched. Apparently he understood the implications-this worm was targeting the filters that kept the NSA databank confidential. Without filters, all of the information in the databank would become accessible to everyone on the outside. â€Å"We need to shut down,† Jabba repeated. â€Å"In about an hour, every third grader with a modem is going to have top U.S. security clearance.† Fontaine stood a long moment without saying a word. Jabba waited impatiently and finally turned to Soshi. â€Å"Soshi! VR! NOW!† Soshi dashed off. Jabba relied on VR often. In most computer circles, VR meant â€Å"virtual reality,† but at the NSA it meant vis-rep-visual representation. In a world full of technicians and politicians all having different levels of technical understanding, a graphic representation was often the only way to make a point; a single plummeting graph usually aroused ten times the reaction inspired by volumes of spreadsheets. Jabba knew a VR of the current crisis would make its point instantly. â€Å"VR!† Soshi yelled from a terminal at the back of the room. A computer-generated diagram flashed to life on the wall before them. Susan gazed up absently, detached from the madness around her. Everyone in the room followed Jabba’s gaze to the screen. The diagram before them resembled a bull’s-eye. In the center was a red circle marked data. Around the center were five concentric circles of differing thickness and color. The outermost circle was faded, almost transparent. â€Å"We’ve got a five-tier level of defense,† Jabba explained. â€Å"A primary Bastion Host, two sets of packet filters for FTP and X-eleven, a tunnel block, and finally a PEM-based authorization window right off the Truffle project. The outside shield that’s disappearing represents the exposed host. It’s practically gone. Within the hour, all five shields will follow. After that, the world pours in. Every byte of NSA data becomes public domain.† Fontaine studied the VR, his eyes smoldering. Brinkerhoff let out a weak whimper. â€Å"This worm can open our databank to the world?† â€Å"Child’s play for Tankado,† Jabba snapped. â€Å"Gauntlet was our fail-safe. Strathmore blew it.† â€Å"It’s an act of war,† Fontaine whispered, an edge in his voice. Jabba shook his head. â€Å"I really doubt Tankado ever meant for it to go this far. I suspect he intended to be around to stop it.† Fontaine gazed up at the screen and watched the first of the five walls disappear entirely. â€Å"Bastion Host is toast!† a technician yelled from the back of the room. â€Å"Second shield’s exposed!† â€Å"We’ve got to start shutting down,† Jabba urged. â€Å"From the looks of the VR, we’ve got about forty-five minutes. Shutdown is a complex process.† It was true. The NSA databank had been constructed in such a way as to ensure it would never lose power-accidentally or if attacked. Multiple fail-safes for phone and power were buried in reinforced steel canisters deep underground, and in addition to the feeds from within the NSA complex, there were multiple backups off main public grids. Shutting down involved a complex series of confirmations and protocols-significantly more complicated than the average nuclear submarine missile launch. â€Å"We have time,† Jabba said, â€Å"if we hurry. Manual shutdown should take about thirty minutes.† Fontaine continued staring up at the VR, apparently pondering his options. â€Å"Director!† Jabba exploded. â€Å"When these firewalls fall, every user on the planet will be issued top-security clearance! And I’m talking upper level! Records of covert ops! Overseas agents! Names and locations of everyone in the federal witness protection program! Launch code confirmations! We must shut down! Now!† The director seemed unmoved. â€Å"There must be some other way. You read "Digital Fortress Chapter 110-114" in category "Essay examples"† â€Å"Yes,† Jabba spat, â€Å"there is! The kill-code! But the only guy who knows it happens to be dead!† â€Å"How about brute force?† Brinkerhoff blurted. â€Å"Can we guess the kill-code?† Jabba threw up his arms. â€Å"For Christ sake! Kill-codes are like encryption keys-random! Impossible to guess! If you think you can type 600 trillion entries in the next forty-five minutes, be my guest!† â€Å"The kill-code’s in Spain,† Susan offered weakly. Everyone on the podium turned. It was the first thing she had said in a long time. Susan looked up, bleary-eyed. â€Å"Tankado gave it away when he died.† Everyone looked lost. â€Å"The pass-key†¦Ã¢â‚¬  Susan shivered as she spoke. â€Å"Commander Strathmore sent someone to find it.† â€Å"And?† Jabba demanded. â€Å"Did Strathmore’s man find it?† Susan tried to fight it, but the tears began to flow. â€Å"Yes,† she choked. â€Å"I think so.† Chapter 111 An earsplitting yell cut through the control room. â€Å"Sharks!† It was Soshi. Jabba spun toward the VR. Two thin lines had appeared outside the concentric circles. They looked like sperm trying to breach a reluctant egg. â€Å"Blood’s in the water, folks!† Jabba turned back to the director. â€Å"I need a decision. Either we start shutting down, or we’ll never make it. As soon as these two intruders see the Bastion Host is down, they’ll send up a war cry.† Fontaine did not respond. He was deep in thought. Susan Fletcher’s news of the pass-key in Spain seemed promising to him. He shot a glance toward Susan in the back of the room. She appeared to be in her own world, collapsed in a chair, her head buried in her hands. Fontaine was unsure exactly what had triggered the reaction, but whatever it was, he had no time for it now. â€Å"I need a decision!† Jabba demanded. â€Å"Now!† Fontaine looked up. He spoke calmly. â€Å"Okay, you’ve got one. We are not shutting down. We’re going to wait.† Jabba’s jaw dropped. â€Å"What? But that’s-â€Å" â€Å"A gamble,† Fontaine interrupted. â€Å"A gamble we just might win.† He took Jabba’s cellular and punched a few keys. â€Å"Midge,† he said. â€Å"It’s Leland Fontaine. Listen carefully†¦.† Chapter 112 â€Å"You better know what the hell you’re doing, Director,† Jabba hissed. â€Å"We’re about to lose shut-down capability.† Fontaine did not respond. As if on cue, the door at the back of the control room opened, and Midge came dashing in. She arrived breathless at the podium. â€Å"Director! The switchboard is patching it through right now!† Fontaine turned expectantly toward the screen on the front wall. Fifteen seconds later the screen crackled to life. The image on screen was snowy and stilted at first, and gradually grew sharper. It was a QuickTime digital transmission-only five frames per second. The image revealed two men. One was pale with a buzz cut, the other a blond all-American. They were seated facing the camera like two newscasters waiting to go on the air. â€Å"What the hell is this?† Jabba demanded. â€Å"Sit tight,† Fontaine ordered. The men appeared to be inside a van of some sort. Electronic cabling hung all around them. The audio connection crackled to life. Suddenly there was background noise. â€Å"Inbound audio,† a technician called from behind them. â€Å"Five seconds till two-way.† â€Å"Who are they?† Brinkerhoff asked, uneasily. â€Å"Eye in the sky,† Fontaine replied, gazing up at the two men he had sent to Spain. It had been a necessary precaution. Fontaine had believed in almost every aspect of Strathmore’s plan-the regrettable but necessary removal of Ensei Tankado, rewriting Digital Fortress-it was all solid. But there was one thing that made Fontaine nervous: the use of Hulohot. Hulohot was skilled, but he was a mercenary. Was he trustworthy? Would he take the pass-key for himself? Fontaine wanted Hulohot covered, just incase, and he had taken the requisite measures. Chapter 113 â€Å"Absolutely not!† The man with the buzz cut yelled into the camera. â€Å"We have orders! We report to Director Leland Fontaine and Leland Fontaine only!† Fontaine looked mildly amused. â€Å"You don’t know who I am, do you?† â€Å"Doesn’t matter, does it?† the blond fired hotly. â€Å"Let me explain,† Fontaine interjected. â€Å"Let me explain something right now.† Seconds later, the two men were red-faced, spilling their guts to the director of the National Security Agency. â€Å"D-director,† the blond stammered, â€Å"I’m Agent Coliander. This is Agent Smith.† â€Å"Fine,† Fontaine said. â€Å"Just brief us.† At the back of the room, Susan Fletcher sat and fought the suffocating loneliness that pressed down around her. Eyes closed, and ears ringing, she wept. Her body had gone numb. The mayhem in the control room faded to a dull murmur. The gathering on the podium listened, restless, as Agent Smith began his briefing. â€Å"On your orders, Director,† Smith began, â€Å"we’ve been here in Seville for two days, trailing Mr. Ensei Tankado.† â€Å"Tell me about the kill,† Fontaine said impatiently. Smith nodded. â€Å"We observed from inside the van at about fifty meters. The kill was smooth. Hulohot was obviously a pro. But afterward his directive went awry. Company arrived. Hulohot never got the item.† Fontaine nodded. The agents had contacted him in South America with news that something had gone wrong, so Fontaine had cut his trip short. Coliander took over. â€Å"We stayed with Hulohot as you ordered. But he never made a move for the morgue. Instead, he picked up the trail of some other guy. Looked private. Coat and tie.† â€Å"Private?† Fontaine mused. It sounded like a Strathmore play-wisely keeping the NSA out of it. â€Å"FTP filters failing!† a technician called out. â€Å"We need the item,† Fontaine pressed. â€Å"Where is Hulohot now?† Smith looked over his shoulder. â€Å"Well†¦ he’s with us, sir.† Fontaine exhaled. â€Å"Where?† It was the best new she’d heard all day. Smith reached toward the lens to make an adjustment. The camera swept across the inside of the van to reveal two limp bodies propped against the back wall. Both were motionless. One was a large man with twisted wire-rim glasses. The other was young with a shock of dark hair and a bloody shirt. â€Å"Hulohot’s the one on the left,† Smith offered. â€Å"Hulohot’s dead?† the director demanded. â€Å"Yes, sir.† Fontaine knew there would be time for explanations later. He glanced up at the thinning shields. â€Å"Agent Smith,† he said slowly and clearly. â€Å"The item. I need it.† Smith looked sheepish. â€Å"Sir, we still have no idea what the item is. We’re on a need-to-know.† Chapter 114 â€Å"Then look again!† Fontaine declared. The director watched in dismay as the stilted image of the agents searched the two limp bodies in the van for a list of random numbers and letters. Jabba was pale. â€Å"Oh my God, they can’t find it. We’re dead!† â€Å"Losing FTP filters!† a voice yelled. â€Å"Third shield’s exposed!† There was a new flurry of activity. On the front screen, the agent with the buzz cut held out his arms in defeat. â€Å"Sir, the pass-key isn’t here. We’ve searched both men. Pockets. Clothing. Wallets. No sign at all. Hulohot was wearing a Monocle computer, and we’ve checked that too. It doesn’t look like he ever transmitted anything remotely resembling random characters-only a list of kills.† â€Å"Dammit!† Fontaine seethed, suddenly losing his cool. â€Å"It’s got to be there! Keep looking!† Jabba had apparently seen enough-Fontaine had gambled and lost. Jabba took over. The huge Sys-Sec descended from his pulpit like a storm off a mountain. He swept through his army of programmers calling out commands. â€Å"Access auxiliary kills! Start shutting it down! Do it now!† â€Å"We’ll never make it!† Soshi yelled. â€Å"We need a half hour! By the time we shut down, it will be too late!† Jabba opened his mouth to reply, but he was cut short by a scream of agony from the back of the room. Everyone turned. Like an apparition, Susan Fletcher rose from her crouched position in the rear of the chamber. Her face was white, her eyes transfixed on the freeze-frame of David Becker, motionless and bloody, propped up on the floor of the van. â€Å"You killed him!† she screamed. â€Å"You killed him!† She stumbled toward the image and reached out. â€Å"David†¦Ã¢â‚¬  Everyone looked up in confusion. Susan advanced, still calling, her eyes never leaving the projection of David’s body. â€Å"David.† She gasped, staggering forward. â€Å"Oh, David†¦ how could they-â€Å" Fontaine seemed lost. â€Å"You know this man?† Susan swayed unsteadily as she passed the podium. She stopped a few feet in front of the enormous projection and stared up, bewildered and numb, calling over and over to the man she loved. How to cite Digital Fortress Chapter 110-114, Essay examples

Strategic Marketing Creating Competitive Advantage Process

Question: Discuss about the Strategic Marketing for Creating Competitive Advantage Process. Answer: Introduction The strategic management as well as change management is one of the most important aspects of the organizations. This repot would describe the strategic direction of three case studies on three different companies- Fage, Tough Mudder and Nokia. The strategic options of Fage would be evaluated with the help of SWOT analysis. The strategic options for the company would be determined followed by a course of action. The strategic options available to Tough Mudder would be determined along with the strategic leadership displayed by the top management of the firm. The challenges as well as opportunities of the firm would also be analyzed from a variety of perspectives. The change management process of Nokia would be discussed along with special emphasis on the memorandum issued by Elop. Undertake a SWOT analysis of Fage The strengths of Fage include that it has a proud history which has gained the loyalty of the customers (Panek et al. 2013). It was a small company; however, it has implemented a variety of innovative process and the company is always striving for out of the box ideas (FAGE USA 2017). This is being to gain the confidence of the customers as well as gain competitive advantage. It has gained massive transformation in the market (West Ford and Ibrahim 2015). Earlier, it was considered as small producer of yogurt and now it is being considered as a multinational organization. The company has got a strong presence in the international market. In Greece, it is considered as the market leader in the country and it occupies the second position in the United States (FAGE USA 2017). It has got healthy margins with its competitors in the international market. The company has maintained its average profit generation which has made it distinct from the close rivals (Panek et al. 2013). The visual ly attractive packaging and the distinct packaging makes it different from the market leaders. The company makes it a point to attract the consumers with the help of distinct packaging which would differentiate it from the competitors (Panek et al. 2013). The company has robust organizational structure which includes its presence in the international capital markets. The weakness of the company includes it has poor brand awareness in the U.S.A (West Ford and Ibrahim 2015). The company has not implemented sufficient marketing campaigns. This has made Chobani the number one brand in the United States. The brand identity of Fage is not clear and hence it has not gained acceptance in the market (West Ford and Ibrahim 2015). This is because of the inadequate number of marketing activities undertaken by the company. As compared to other companies, their promotion is less which has adversely affected the brand identity of the company. It has declining market share in the USA (West Ford and Ibrahim 2015). This is because of the fact that the consumers have shifted to the other private label options that is considerably cheaper than Fage. One of the reasons behind this can also be traced back to the scanty number of marketing activities. The company ownership is family owned and hence it has slow evolvement of the management (West Ford and Ibrahim 2015). The company is unable to implement latest technological measures and hence it is often considered as outdated. The brand has limited financial flexibility in the market and hence there are areas in which there is no allocation of sufficient funds. This has also led to several bad debts in the market which has adversely affected the financial output of the firm. The opportunities of Fage include that the yogurt market in Greece is experiencing significant growth (Layman 2014). This has made the company to implement different types of products in the market. The company can offer direct mail delivery alternatives for the busy consumers. There are an increasing number of consumers who are inclining towards the healthy food alternatives (Layman 2014). This has increased the instances of acceptance of yogurt based products as these products are good for health. There is a significant alternative for global market expansion which provides the company with an option to promoting its wide range of products. The brand has the opportunity of cross selling products involving dairy products and Fage cheese (Kilara and Chandan 2013). It has the opportunity of converting Johnstown plant so that it can provide as a destination of yogurt lovers. It can also foster conversion of customers from yogurt fans into Fage with the help of loyalist programs. The company faced a wide number of threats such as the major food conglomerates which are entering the yogurt market in Greece. There is an increased exposure to the economy in Greece which poses major risk for the company. There are many yogurt customers who are moved over by increased promotions of the other companies. This would shift the loyal customers of Fage into other companies (Hassner and Wittenberg 2015). Fage would lose some of its customers, the impact on which can be felt on the profitability of the firm. There are low barriers of entry in the market which would imply that there is increased competition in the market (Hassner and Wittenberg 2015). This also indicates that several other companies can enter the market and give tough competition to Fage. Identify the strategic options available to Fage There are several strategic alternatives which are available to Fage. There should be long term strategies which would be based on the core idea concerning how to combat with competitors in the marketplace (Kotler et al. 2015). Fage should concentrate on improving the generic strategy of the firm. The firm should try to seek competitive advantage as there are a large number of competitors which have entered the market. It should focus on three things for doing so- low cost leadership, diversification, market penetration, differentiation and market development (Kotler et al. 2015). The low-cost leaders should strive to maintain low cost of production by ensuring low maintenance cost of the manufacturing unit, low cost of equipment and low costs of labour. This would make sure that Fage would be able to deliver at reasonable cost, which would increase the sales of the company. The reasonable cost is a definite way of gaining competitive advantage (Baker 2014). The organization could al ternatively use an average price also and further invest the generated extra profits. Fage also have the alternative for market penetration by taking maximum utilization of the resources of the firm. It should try to increase the market share in the markets of USA so that they are able to compete with the industry rivals. They should try to find latent market opportunities and try to exploit them. The aim of this strategy is to reach more number of customers in a short possible time (Mohammed Murova and Chidmi 2017). The company should undergo product differentiation and try to fulfill the needs of the customers. The organization should focus on the identification of the market groups which would be profitable for the company in a long run (Mohammed Murova and Chidmi 2017). The customers are usually attracted to the differentiated products rather than non-standardized ones (Boynton and Novakovic 2013). It should aim for different flavors of yogurt, smoothies, cakes and others. The products should contain unique characteristics which are often desired by the customers such as low fat, gluten free, fat free, vegan and others. It is also important to focus on the market development aspect. The company should strive to find additional sources of gaining entry into the market in different forms (Mohammed Murova and Chidmi 2017). It should try to find alternative market segments in order to find more number of customers (West Ford and Ibrahim 2015). The core competencies of the company should be used to capture new market segments where it would incur additional number of sales. It should look for international market expansion especially in and around USA. There is also an alternative of product diversification which would be a combination of product development as well as market development (Jablonski 2014). It should try to promote innovative products in the market which would capture the target markets easily. Recommend a course of action for Fage, giving detailed justification for your recommendation Fage should try to enhance its generic business strategy by focusing on multiple actions. There are several courses of action that should be undertaken by Fage in order to enhance the business strategy of the firm- Creation of more brand awareness in U.S.A about the brand and highlighting the unique selling proposition of the brand (Kotler et al. 2015). This is required so that the customers are aware of the products and they accept it. This would also improve the brand visibility and the loyalty of the brand among the customers (Kotler et al. 2015). There should be increased number of promotional events so that the company is able to educate the public regarding the brand (Kotler et al. 2015). Fage should work on customisation of the products to the needs of the customers. It is important to assess the strengths of the competitors and launch their own products by highlighting their own strengths (Kotler et al. 2015). The yogurt products should be offered in a manner which increases the customer satisfaction rates. It would also improve the sales as well as market share of the company. This step would also ensure the increase of profit margins and considerable increase in the revenue generation of the company (Kotler et al. 2015). It would also improve the survival factor of the company in the highly competitive domestic or international market. Fage should adopt the latest technological tools in their production as well as manufacturing job function which would make their products competitive in the market (Borges et al. 2016). It would not only enhance the quality of the products but it would also reduce the average time taken for manufacturing process. This would allow the company to effectively utilize their remaining time in some other important job functions. The company should consider doing financial restructuring of the company in which there would be optimum utilization of the financial resources. It should be done in such a way that the financial assets are utilized properly keeping in mind the broader organizational objectives of the firm (Asquith and Weiss 2016). It would enhance the overall business portfolio and it would increase the value of the organization. If there is instance of excessive debt, then the company should negotiate directly with the vendors as well as creditors for the purpose of creating repayment plans (Asquith and Weiss 2016). The company should focus on securing the capital of the firm by accounts receivable funding and limited asset liquidation (Asquith and Weiss 2016). Fage should use extensive marketing activities for the purpose of penetrating into the target market. The market penetration activity should be undertaken by increasing promotions, increasing product reach, attracting the customers of the competitors and increasing the usage of the product. The promotional activity of the firm should include attractive advertisements in different medium so as to create a pull strategy (Mayzlin Dover and Chevalier 2014). There should be schemes, offers and discounts offered to the customers who would make them purchase the products (Kotler et al. 2015). The sales promotion schemes would help it to penetrate into the market. The product reach should be increased by finding more channel dealers as well as more number of channel partners (Mayzlin Dover and Chevalier 2014). The channel partners should be motivated so that they perform the business function with this company (Ailawadi and Farris 2017). Fage should take an initiative so as to attract the cu stomers of the competitors by reducing the price in a particular region of distributor. Alternatively, it can also target the current dealers of the products belonging to the competitors (Mayzlin Dover and Chevalier 2014). The product usage can be improved by increasing the consumption rate of the product (Porter and Heppelmann 2014). The higher consumption would be done by distributing product samples to the potential customers. The increased consumption would lead to increased market penetration, which would be profitable for the company (Mayzlin Dover and Chevalier 2014). Describe Tough Mudders strategy and discuss the reasons why the strategy has been successful. Tough Mudder has adopted several effective strategies that have helped the company to embrace business success. It has created loyal customers who spread the good word of the company (Grant and Jordan 2015). In the digital world of today, it is important to have loyal customers who instantly help the company to increase the brand recognition in the market. The loyal customers help to share the marketing message of the company without having to make extra investment (Pearson 2016). For example, the company has tagged Mondays as the Headband Mondays in which the finishers are supposed to wear the headbands at the workplaces, click pictures and share them on the social media. These pictures help the company to create dedicated consumers and help the brand to gain visibility in the market (Pearson 2016). The organization is always in the lookout for the creation of niche customers who would make their brands memorable. It has formulated clear distinct marketing objectives which take into account all the channels of marketing such as social media, website, promotional events, hoardings, word of mouth and others. This ensures that the messaging of the brand is put clear across all the customers and they are consistent with all the employees prospects and clients (Pearson 2016). The company believes in writing down its aims and objectives so that all the stakeholders are aware of the goals of the company. It also puts the companys message clear across the entire medium in order to ensure business success. Tough Mudder likes to experiment with the things and they believe in changing the venues of their events every year (Tough Mudder 2017). The company likes to keep their venues different every year and overcoming with their obstacles. They target different events every year such as Electroshock Therapy, Everest, Arctic Enema and others (Pearson 2016). They are also eager to change their marketing strategy with respect to the particular events that they are organizing. This is beneficial as the customers look forward to the events of the company (Pearson 2016). This also keeps them excited and also helps the company to gain a dedicated customer base. The customers are also eager to explore different domains every time. The brand has always tried to reward the customers for their hard work and dedication towards the mud runs (Tough Mudder 2017). The orange finisher headband that the company offers to the fellow participants is precious possession of many people since they are obtained by hard physical labor of the participants (Pearson 2016). The customers are delighted by the rewards that they receive from the company since there are not many companies that give rewards to the participants (Peppers and Rogers 2016). The rewards system doesnt need to be financial one; the non-financial benefits also go a long way in enhancing the satisfaction level of the customers. If the customers are appreciated for their hard work and they are encouraged, then they would be delighted to work harder the next time. This would also increase their motivation levels. All these strategies have led to the success of the brand and it has been increasingly popular among the masses. Outline the challenges and opportunities currently facing Tough Mudder and discuss how Tough Mudder should adapt its strategy to meet the identified challenges and exploit the identified opportunities. Tough Mudder has always dealt with the challenges well and this has given them excellent operational efficiency. The market is oversaturated and there is the existence of a large number of market players. The close rivals such as Spartan Races, Warrior Dash and others are striving for gaining market dominance (Dunn and Norton 2014). These competitors have increased the number of events and promoted their events in several countries. The close rivals have also signed reputed companies such as Reebok as one of the lead partner. Mudder faces the challenge of maintaining its position in the market and to showcase qualities of an effective leader (Dunn and Norton 2014). The business strategy of the company should be modified in such a manner that it is able to maintain its competitive position in the market (Grant 2016). It should also try to showcase adequate leadership so that an increasing number of customers are attracted to the company. Tough Mudder should try to focus on the unique selling propositions of the company which would help the company to differentiate itself from the close rivals (Lovelock and Patterson 2015). There are instances when the events of the company are regarded as unsafe or not good for health. The participants often feel that the events are unpleasant and they are not up to the mark. The company might be prone to be affected by its own success. It also faces the obligation of safeguarding ones life (Dunn and Norton 2014). There has one death of a man during the events, which was termed as accident by the company (Tough Mudder 2017). In the event of such unfortunate incidents, the company has to pay a heavy price for securing its brand value. The company must have the policy of safeguarding the participants who take part in their event (Safa Von Solms and Furnell 2016). The business strategy of the company should be modified in such a way that it provides maximum benefits to the participants. There should be a dedicated team who should be responsible for the safe organization of the events- persons who are channeling through the crowds by overcoming through the obstacles (Dunn and Norton 2014). The experts should take care of the fact that the participants do not trample one another, drown in water and help the participants when they face any kind of obstacles. The company has the need to create innovative services which would also help them gain competitive edge. The fierce competition that they face can be overcome by implementing innovative services for the customers, which would depend on the customer preferences (Renko and Druzijanic 2014). It should also try to venture in the international markets where there are increased market opportunities and gaining more recognition in the market. It is also important to maintain operational excellence so that there is overall success of the events (Dunn and Norton 2014). It should also try to create events in which the determination, will and mental strengths are determined rather than focusing on the physical strengths. There are several opportunities of the company which should be utilized well so as to aid in the process of achieving the organizational objectives. There are a growing number of health-conscious customers who would be inclined to spend money for the activities that would help them increase their stamina and good health (Lee et al. 2014). The mud race is an excellent platform to improve the physical fitness of the individuals as it involves burning a high amount of calorie. It should aim for international expansion especially in the emerging markets of South East Asia where there is lucrative market for the adventure sports (Hoskisson et al. 2013). The brand should help people to rehabilitate themselves from the shocks they have experienced in life. The physical challenges would help them to recover from the tragedy they face in life (Dunn and Norton 2014). The marketing campaigns of the brand should try to incorporate these things and highlight them in their promotional campaigns. I t is also advisable to gain sponsorship from reputed brands with which the public would be familiar with (Kaushik and Dey 2016). It would not help the company to increase the brand visibility but would also fetch the company potential participants for the future events. Discuss the characteristics of strategic leadership exercised by Will Dean The company has demonstrated strategic leadership which has helped the company to be successful in the market. The characteristics of the strategic leadership would be discussed in detail. Mr. Will Dean focus on the fostering true sense of accomplishments for the participants which would create interest in them (Fama and Stern 2016). He not only creates successful events but engages in critical thinking involving them. All the aspects of the event including the venue, participants, event milestones and rewards are well planned by the senior leadership under the supervision of Mr. Dean (Fama and Stern 2016). The company has introduced quirky culture in which the employees are motivated (Tough Mudder 2017). This makes them to deliver the best performance. Mr. Dean has implemented the analysis of a particular successful case every month, which provides as a source of motivation to the employees. For example, the organization performed a case study on Starbucks when the core customer of the company was in her early 30s (Fama and Stern 2016). This is because during that time the primary participants of the company belonged to the age group of 30. Mr. Dean gives high importance to the employee engagement as well as employee welfare activities (Crawford et al. 2014). The organization makes sure that there are staff meetings in regular intervals where the employees would be able to learn about the company latest policies and share any grievances (Fama and Stern 2016). The company also believes in rewarding the employees who are well-deserving in their professional job role. It has formulated innovative ways of rewarding the employees. A Credo Award is being awarded to an employee who would keep up the values of the company and spread them to other employees (Tough Mudder 2017). The employees are rewarded when they perform jobs beyond their usual job descriptions and help the company in performing its day to day activities. Mr. Dean has used several market analysis tool s to analyze important factors such as competition, collaboration, degree of risk and the platform for brand building (Fama and Stern 2016). The strategic leaders have focused on the implementation of strategic tools which would foster the spirit of collaboration and unity. The top management has led to the partnerships with profitable organizations which would accelerate the growth of the company (Fama and Stern 2016). This would enable the company to build market momentum and look for additional sources of revenues from external sources. The organization also uses alternate sources for the purpose of generation of more revenues for the organization. Effective change management requires a clear perception of need, a way forward, the capability to change and commitment. With reference to these four criteria, evaluate the process used by Nokia. The effective change management is a combination of transparent needs perception, alternative solution for the future and the capability of commitment for bringing in the change process in the organization (Goffee and Scase 2015). Nokia identified the need to change their existing business strategies which would aim for better operational efficiency. This was due to the fact that the company had realized that it had started to lose its market share from all perspectives. There was an extremely high level of competition from the high-end brands along with the low brand ones. The company faced loss of shares due to Apple as well as the other smartphone companies who had embraced the Android operating software of Google (Nokia 2017). Nokia also faced stiff competition from the low end mobile manufacturers such as Chinese mobile manufacturers who has mobile devices at much less cost (Nokia 2017). This caused the company to lose the market steadily in the hands of its close rivals. The co mpany had realized that it is slowing losing its loyal customer base as the company was unable to cater to their needs. The company also failed to offer touch screen based mobiles while the rivals such as HTC or Apple used this feature to their advantage. The market disruption by Apple and Samsung, which launched revolutionary multi touch sensitive giant capacitive screen, posed serious challenges to Nokia (Nokia 2017). The company has devised some alternate solutions for combating with the issue. It has emphasized on the need of implementing operational level change in the organization in order to compete with its rivals in the market (Nokia 2017). The organization has focused on simplified decision making activity which would imply that the managers would be able to take good decisions for their company (Nokia 2017). The company developed two important strategies for the process of incorporating change management in the organization. The first strategy concerned with the adoption of the Microsoft software for mobile and discards the current Symbian software, which was used by the company for several years (Nokia 2017). The next strategy was to fire out the employees of the organization and reduces the size of the workforce. There were some employees who were transferred to other companies. There were alternate solutions that were considered by the company. This was considered by keeping in mind the parameter of way forward. Nokia were outsourcing Symbian to Accenture (Nokia 2017). The company considered it as a cost saving measure as there were some employees who were transferred to Accenture (Nokia 2017). Nokia planned to sell the cross platform application development known as Qt to Digia (Nokia 2017). It also strived to aim for large scale lay-offs which were a result of the operational level restructuring. The main reason for this lay-off was shutting down of the production lines in Finland, Canada and Germany (Nokia 2017). The capability of commitment as well as change was moderate in the organization. There were stiff resistances from the employees as thousands of employees joined walked out of the office for joining a protest (Nokia 2017). Some of them were not aware of the situation and there were some employees who were confused regarding the ongoing situation in the organization. The employees had disagreements with the CEO as the employees accused that the CEO was not answering their questions in a proper manner. Would you have sent out the memorandum if you were Elop? Outline other actions Elop could have taken. It was not correct to send out memorandum to the employees which created a major hustle-bustle in the organization. The management of the company decided to give a major shock to the employees which were detrimental to the organizational culture in the long run (Lynch 2015). Initially the memorandum was sent to the senior level managers; however, it was soon transferred to the other members of the organization as well. This hampered the confidential data of the organizations and the management made a fun of themselves in front of their workforce (Lynch 2015). It created an environment of negative culture that reduced the organizational growth. Instead of sending the doomsday memo, Nokia could have discussed the organizational crisis with their employees in a face to face meeting (Lynch 2015). The viewpoints of the employees should have taken and their solutions should have been considered by the management. The face to face discussion would have fostered the brainstorming session, which would have provided intelligent ideas to the management (Lynch 2015). They could use this idea for improving the current managerial structure of the organization. The organization could have used greater cooperation between the team members who would have given innovative solutions for maintaining the competitive edge (Cummings and Worley 2014). It could also use some innovative concepts for the purpose of idea generation regarding the creation of competitive products, which could have been considered by the senior level management (Lynch 2015). The senior level management should have consulted with reliable industry peers and determined so lutions for the business problem. The change taskforce intended to ?instigate a culture change programme to embed the right values, mindsets and behaviors. With reference to this, discuss culture as a facilitator and inhibitor of change in organizations In an organization, there are typical situations in which there are positive effects of change and there are situations in which there is negative effect of change (Goffee and Scase 2015). The organizational culture is an amalgamation of the mindsets, right values and the right behaviors in the organization. The organizational culture comprises of the inter connected set of roles, goals, processes, attitudes, communication practices and assumptions in the organization (Alvesson and Sveningsson 2015). The culture change in an organization affects the behavior of the employees. A positive organizational culture make the employee feel valued about their job role and foster employee commitment in the organization (Alvesson and Sveningsson 2015). The culture change affects the alignment of goals in the organization from the point of view of the employees as the employees feel greater level of commitment towards the organization (Fullan 2014). The employees would be able to perform better in an organizational context and they would feel that the management is concerned about their well-being (Alvesson and Sveningsson 2015). If the efforts of the employees are appreciated by the management, then the employees would feel motivated and their zeal towards work would increase. This would also increase their job satisfaction rates and this have a positive effect on the well-being of the organization. If the employees feel that the performance appraisal is proper in the organization and they are getting sufficient hikes, then they would be highly motivated in the workplace (Alvesson and Sveningsson 2015). A positive cultural change would instill the right values in the employees and they would engage in honesty and perseverance in the organization (Desai 2016). The positive organizational culture would also allow the employee to behave properly in the organization which would be aligned with the organizational values. The cultural factor may be inhibiting the change process in the organization. The employees resistance to change is a big factor in making the change process unsuccessful (Lundy and Morin 2013). The employees would be pre-occupied with negative implications and they might harbor feeling that they would be losing their jobs (Desai 2016). The poor communication methods would also lead to the fact that the employees would not be allowing the management to bring in change in the organization (Mowday Porter and Steers 2013). The employees may display awful behavior which would be difficult for the process of change management in the organization. The organizational culture may not allow the employees to effectively engage, which may cause the change process to be a failure (Mowday Porter and Steers 2013). If the organizational culture implements changes in several changes without prior information to the employees, then there would be stiff resistance from the employees (Smither Houston a nd McIntire 2016). If the employees are not aware of the fact that the old culture or process was not good and the new culture is good, then they would not be able to deal positively with the change process (Deal and Peterson 2016). A negative organizational culture often creates suspicion, anger and disbelief among the employees which would make them resist the changes that would be made in the organization. Thus, it is important to enforce positive organizational culture in the organization which would foster the organizational productivity. Conclusion The strategic management as well as change management is responsible for organizational success. This repot has critically evaluated the strategic direction of three case studies on three different companies- Fage, Tough Mudder and Nokia. The strategic options of Fage have been evaluated with the help of SWOT analysis. The strategic options for the company would was done followed by a recommended course of action. The strategic options available to Tough Mudder was analyzed along with the strategic leadership displayed by the top management of the firm. The change management process of Nokia was explored along with special emphasis on the memorandum issued by Elop. The issue of culture is being shown in the perspective of both facilitator as well as inhibitor in the organizations. References Ailawadi, K.L. and Farris, P.W., 2017. Managing Multi-and Omni-Channel Distribution: Metrics and Research Directions.Journal of Retailing. Alvesson, M. and Sveningsson, S., 2015.Changing organizational culture: Cultural change work in progress. Routledge. Asquith, P. and Weiss, L.A., 2016.Lessons in Corporate Finance: A Case Studies Approach to Financial Tools, Financial Policies, and Valuation. Wiley Sons Canada, Limited, John. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Borges, L.C., Araujo, M.R., Maciel, C. and Nunes, E.P., 2016, October. Participatory design for the development of inclusive educational technologies: A systematic review. InFrontiers in Education Conference (FIE), 2016 IEEE(pp. 1-9). IEEE. Boynton, R.D. and Novakovic, A.M., 2013. Industry evaluations of the status and prospects for the burgeoning New York Greek-style Yogurt Industry.Program on Dairy Markets and Policy Research Paper Series RP13-01, pp.1-52. Crawford, E.R., Rich, B.L., Buckman, B. and Bergeron, J., 2014. The antecedents and drivers of employee engagement.Employee engagement in theory and practice, pp.57-81. Cummings, T.G. and Worley, C.G., 2014.Organization development and change. Cengage learning. Deal, T.E. and Peterson, K.D., 2016.Shaping school culture. John Wiley Sons. Desai, B., 2016.Recipe for Organizational Success: A Ten-Step Methodology to Build a World-Class Performing Organization. iUniverse. Dunn, E. and Norton, M., 2014.Happy Money: The Science of Happier Spending. Simon and Schuster. FAGE USA. (2017).FAGE #1 yogurt in Greece - All Natural Greek Strained Yogurt. [online] Available at: https://usa.fage [Accessed 7 Feb. 2017]. Fama, E.F. and Stern, J.M., 2016. A Look Back at Modern Finance: Accomplishments and Limitations.Journal of Applied Corporate Finance,28(4), pp.10-16. Fullan, M., 2014.Leading in a culture of change personal action guide and workbook. John Wiley Sons. Goffee, R. and Scase, R., 2015.Corporate Realities (Routledge Revivals): The Dynamics of Large and Small Organisations. Routledge. Grant R M and Jordan J. 2015. Foundations of Strategy Second edition. Wiley Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hassner, R.E. and Wittenberg, J., 2015. Barriers to Entry: Who Builds Fortified Boundaries and Why?.International Security,40(1), pp.157-190. Hoskisson, R.E., Wright, M., Filatotchev, I. and Peng, M.W., 2013. Emerging multinationals from mid?range economies: The influence of institutions and factor markets.Journal of Management Studies,50(7), pp.1295-1321. Jablonski, B.B., 2014. 'Better Butter'opportunities for Local Food and Entrepreneurship.Journal of Food Distribution Research,45(3). Kaushik, K. and Dey, S., 2016, October. Impact of Event Reputation on the Sponsor's Sentiment. InProceedings of the International Conference on Research in Adaptive and Convergent Systems(pp. 18-21). ACM. Kilara, A. and Chandan, R.C., 2013. Greek?style yogurt and related products.Manufacturing Yogurt and Fermented Milks, pp.297-318. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Layman, D.K., 2014. Eating patterns, diet quality and energy balance: A perspective about applications and future directions for the food industry.Physiology behavior,134, pp.126-130. Lee, K., Conklin, M., Cranage, D.A. and Lee, S., 2014. The role of perceived corporate social responsibility on providing healthful foods and nutrition information with health-consciousness as a moderator.International Journal of Hospitality Management,37, pp.29-37. Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia. Lundy, V. and Morin, P.P., 2013. Project leadership influences resistance to change: The case of the Canadian public service.Project Management Journal,44(4), pp.45-64. Lynch R.2015.Strategic Management 7th edition. Pearson Mayzlin, D., Dover, Y. and Chevalier, J., 2014. Promotional reviews: An empirical investigation of online review manipulation.The American Economic Review,104(8), pp.2421-2455. Mohammed, R., Murova, O. and Chidmi, B., 2017. Demand for Yogurt in the Trend of Manufacturer Brand and Organic Information. In2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama(No. 252728). Southern Agricultural Economics Association. Mowday, R.T., Porter, L.W. and Steers, R.M., 2013.Employeeorganization linkages: The psychology of commitment, absenteeism, and turnover. Academic press. Nokia. (2017).Nokia | Networks Technologies. [online] Available at: https://www.nokia.com [Accessed 7 Feb. 2017]. Panek, L.M., Swoboda, C., Bendlin, A. and Temple, J.L., 2013. Caffeine increases liking and consumption of novel-flavored yogurt.Psychopharmacology,227(3), pp.425-436. Pearson, S., 2016.Building brands directly: creating business value from customer relationships. Springer. Peppers, D. and Rogers, M., 2016.Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition.Harvard Business Review,92(11), pp.64-88. Renko, S. and Druzijanic, M., 2014. Perceived usefulness of innovative technology in retailing: Consumers? and retailers? point of view.Journal of retailing and consumer services,21(5), pp.836-843. Safa, N.S., Von Solms, R. and Furnell, S., 2016. Information security policy compliance model in organizations.computers security,56, pp.70-82. Smither, R., Houston, J. and McIntire, S., 2016.Organization development: Strategies for changing environments. Routledge. Tough Mudder. (2017).Tough Mudder. [online] Available at: https://toughmudder.com [Accessed 7 Feb. 2017]. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. West, Ford and Ibrahim. 2015. Strategic Marketing Creating Competitive Advantage 3rd edition. Oxford